{"id":36249,"date":"2023-09-26T12:25:30","date_gmt":"2023-09-26T06:55:30","guid":{"rendered":"https:\/\/americbuzz.com\/?p=36249"},"modified":"2023-09-26T12:25:30","modified_gmt":"2023-09-26T06:55:30","slug":"6-ways-small-businesses-can-build-their-brands-with-social-media-marketing","status":"publish","type":"post","link":"https:\/\/americbuzz.com\/6-ways-small-businesses-can-build-their-brands-with-social-media-marketing\/","title":{"rendered":"6 Ways Small Businesses Can Build Their Brands With Social Media Marketing\u00a0"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><span style=\"font-weight: 400;\">Did you know that one out of five small businesses fail within the first year of entering the market?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let that sink in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, we don\u2019t mean to discourage you. We just want to give you the lay of the land so you can make better choices for your venture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One tried and true way to ensure your company survives and thrives? Building a brand identity.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6643230982de6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6643230982de6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/americbuzz.com\/6-ways-small-businesses-can-build-their-brands-with-social-media-marketing\/#What_Is_a_Brand_Identity\" title=\"What Is a Brand Identity?\">What Is a Brand Identity?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/americbuzz.com\/6-ways-small-businesses-can-build-their-brands-with-social-media-marketing\/#6_Creative_Ways_To_Build_a_Strong_Brand_Identity\" title=\"6 Creative Ways To Build a Strong Brand Identity\">6 Creative Ways To Build a Strong Brand Identity<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/americbuzz.com\/6-ways-small-businesses-can-build-their-brands-with-social-media-marketing\/#1_Engage_With_Your_Audience\" title=\"1. Engage With Your Audience\u00a0\">1. Engage With Your Audience\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/americbuzz.com\/6-ways-small-businesses-can-build-their-brands-with-social-media-marketing\/#2_Work_on_Your_Brand_Voice\" title=\"2. Work on Your Brand Voice\u00a0\">2. Work on Your Brand Voice\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/americbuzz.com\/6-ways-small-businesses-can-build-their-brands-with-social-media-marketing\/#3_Create_a_Memorable_Logo\" title=\"3. Create a Memorable Logo\">3. Create a Memorable Logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/americbuzz.com\/6-ways-small-businesses-can-build-their-brands-with-social-media-marketing\/#4_Maintain_Consistency_in_Visual_Design\" title=\"4. Maintain Consistency in Visual Design\u00a0\">4. Maintain Consistency in Visual Design\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/americbuzz.com\/6-ways-small-businesses-can-build-their-brands-with-social-media-marketing\/#5_Make_Relevant_Connections_with_Influencers\" title=\"5. Make Relevant Connections with Influencers\u00a0\">5. Make Relevant Connections with Influencers\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/americbuzz.com\/6-ways-small-businesses-can-build-their-brands-with-social-media-marketing\/#6_Most_Importantly_Use_Platforms_That_Perform\" title=\"6. Most Importantly, Use Platforms That Perform\u00a0\">6. Most Importantly, Use Platforms That Perform\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/americbuzz.com\/6-ways-small-businesses-can-build-their-brands-with-social-media-marketing\/#Take_Home_Message\" title=\"Take Home Message\">Take Home Message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/americbuzz.com\/6-ways-small-businesses-can-build-their-brands-with-social-media-marketing\/#Resources\" title=\"Resources:\">Resources:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Brand_Identity\"><\/span><span style=\"font-weight: 400;\">What Is a Brand Identity?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a way, your company\u2019s brand identity is your brand\u2019s personality. It conveys who you are, what you stand for, what value you bring to the market, and what sets you apart from your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it does all this with visual elements like fonts, images, designs, etc.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Creative_Ways_To_Build_a_Strong_Brand_Identity\"><\/span><span style=\"font-weight: 400;\">6 Creative Ways To Build a Strong Brand Identity<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These strategies will help distinguish your brand in the minds of your consumers:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Engage_With_Your_Audience\"><\/span><span style=\"font-weight: 400;\">1. Engage With Your Audience\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Interacting with your audience has the potential to improve your revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know how to keep your audience engaged, PosterMyWall\u2019s <\/span><a href=\"https:\/\/www.postermywall.com\/index.php\/m\/social-media-marketing\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> templates can get you off to a good, easy, and affordable start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to combine it with these strategies to up your social media game:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a content strategy and post at the right time. Prioritize quality over quantity as an overload of irrelevant content can tank your engagement.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish yourself as a thought leader by posting informative articles based on your niche.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employ user-generated content. It\u2019s been known to offer a 29% higher engagement rate.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And remember, don\u2019t leave customers hanging. Respond to DMs, comments, emails, story mentions, etc., at your earliest convenience. It will give your prospects a positive experience and create an opportunity for you to connect with their networks.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Work_on_Your_Brand_Voice\"><\/span><span style=\"font-weight: 400;\">2. Work on Your Brand Voice\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Brand voice is the personality of your brand when connecting with customers. It can be peppy, serious, trustworthy, and so on, depending on which products and services you offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, it must be consistent across all your business activities, so it won\u2019t confuse people and their perception of what you stand for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, people want to do business with humans, not bots. So, work on humanizing your brand with personable content to forge lasting relationships.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_a_Memorable_Logo\"><\/span><span style=\"font-weight: 400;\">3. Create a Memorable Logo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Seventy-five percent of people surveyed said they recognize a brand by its logo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When coming up with a design, make sure the design is compelling enough to create easy recall in the minds of consumers. Then, find ways to incorporate it into every element of your business from your packaging, shopping bags, goodies, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, people must be exposed to your brand 5 to 7 times before they can associate it with your company.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Maintain_Consistency_in_Visual_Design\"><\/span><span style=\"font-weight: 400;\">4. Maintain Consistency in Visual Design\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Are you familiar with the art of color theory?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Humans are visual creatures. When we see a design, our minds associate the colors with the feelings it generates which can influence our buying decisions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blue, for example, is a non-threatening hue that triggers feelings of calmness and serenity. On the other hand, black is ominous \u2014 but not overly so. When marketed the right way, black can project a picture of elegance, power, and sophistication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, pick colors that create visual familiarity. This can be tricky, so consider using Canva to reduce the trial-and-fail process. Once you\u2019ve chosen a distinctive style, use it consistently across platforms to send a clear message.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Make_Relevant_Connections_with_Influencers\"><\/span><span style=\"font-weight: 400;\">5. Make Relevant Connections with Influencers\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sixty-one percent of people trust influencers\u2019 recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leverage that by connecting with influencers and bloggers in your industry. These partnerships and collaborations can effectively drive traffic to your social media accounts and website. Once you\u2019ve attracted your prospect\u2019s attention, work on maintaining it with compelling content to influence their buying decisions.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Most_Importantly_Use_Platforms_That_Perform\"><\/span><span style=\"font-weight: 400;\">6. Most Importantly, Use Platforms That Perform\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media platforms are a dime a dozen, but you don\u2019t have to be on all of them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do your homework to determine where you can find your target audience. This lets you invest your time and money in the right places to ensure optimum engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a quick look into major platforms that perform:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook: If you want to reach a wide audience, Facebook is the place to be. It helps you connect with customers via posts and reviews while displaying key business information such as your address, products, and upcoming events.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram: About 130 million users tap on a shopping post on Instagram. So, use eye-popping visuals. PosterMyWall has a vast collection of <\/span><a href=\"https:\/\/www.postermywall.com\/index.php\/l\/instagram-post-template\" rel=\"noopener\"><span style=\"font-weight: 400;\">Instagram post templates<\/span><\/a><span style=\"font-weight: 400;\"> you can use to increase your click-through rate.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok: Short-form videos on a hyper-personalized platform like TikTok is the quickest recipe to success. So, keep up with the trends, and you might just create a viral post that gets you tons of engagement.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter: With 330 million active users (monthly), Twitter is the go-to place for interacting with customers directly.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s also a good idea to post content on Pinterest and YouTube. They\u2019ve proven their mettle in engaging audiences of all kinds which is always a plus for any business.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Take_Home_Message\"><\/span><span style=\"font-weight: 400;\">Take Home Message<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keep in mind that building a memorable brand identity takes effort. You can\u2019t expect overnight results so be patient and consistent. If you have a limited budget for your brand-building programs, look to online tools like PosterMyWall for help.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Resources\"><\/span><span style=\"font-weight: 400;\">Resources:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/99designs.com\/blog\/marketing-advertising\/social-media-branding\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/99designs.com\/blog\/marketing-advertising\/social-media-branding\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-marketing-strategy\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/sproutsocial.com\/insights\/social-media-marketing-strategy\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/wave.video\/blog\/5-ways-to-brand-identity-on-social-media\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/wave.video\/blog\/5-ways-to-brand-identity-on-social-media\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.adroll.com\/blog\/how-to-use-social-media-to-increase-brand-awareness\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.adroll.com\/blog\/how-to-use-social-media-to-increase-brand-awareness<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.blendb2b.com\/blog\/10-tips-for-increasing-brand-awareness-with-social-media-marketing\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.blendb2b.com\/blog\/10-tips-for-increasing-brand-awareness-with-social-media-marketing<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bu.edu\/prlab\/2022\/03\/01\/5-tips-to-successful-social-media-marketing\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.bu.edu\/prlab\/2022\/03\/01\/5-tips-to-successful-social-media-marketing\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.canva.com\/learn\/introduction-brand-building-social-media\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.canva.com\/learn\/introduction-brand-building-social-media\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.plannthat.com\/build-strong-brand-identity-social-media\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.plannthat.com\/build-strong-brand-identity-social-media\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.socialchamp.io\/blog\/brand-identity\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.socialchamp.io\/blog\/brand-identity\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.wordstream.com\/social-media-marketing\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.wordstream.com\/social-media-marketing<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">+hyperlinks\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that one out of five small businesses fail within the first year<\/p>\n","protected":false},"author":1,"featured_media":36250,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[44],"tags":[],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/americbuzz.com\/wp-content\/uploads\/2023\/09\/shutterstock_528340360-scaled.jpg?fit=2560%2C1707&ssl=1","_links":{"self":[{"href":"https:\/\/americbuzz.com\/wp-json\/wp\/v2\/posts\/36249"}],"collection":[{"href":"https:\/\/americbuzz.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/americbuzz.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/americbuzz.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/americbuzz.com\/wp-json\/wp\/v2\/comments?post=36249"}],"version-history":[{"count":1,"href":"https:\/\/americbuzz.com\/wp-json\/wp\/v2\/posts\/36249\/revisions"}],"predecessor-version":[{"id":36251,"href":"https:\/\/americbuzz.com\/wp-json\/wp\/v2\/posts\/36249\/revisions\/36251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/americbuzz.com\/wp-json\/wp\/v2\/media\/36250"}],"wp:attachment":[{"href":"https:\/\/americbuzz.com\/wp-json\/wp\/v2\/media?parent=36249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/americbuzz.com\/wp-json\/wp\/v2\/categories?post=36249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/americbuzz.com\/wp-json\/wp\/v2\/tags?post=36249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}