<\/span><\/h3>\nIt is easy to get carried away and focus on profit margins, future goals you wish to set for yourself and your business, or where the business is heading and forget about the reason you are here. That reason is your customers, and without them, your business would cease to exist.\u00a0<\/span><\/p>\nA mistake to avoid is getting too caught up in all of this, and instead spend a little time thinking about your customers and the journey that they have when it comes to buying your products or services.\u00a0<\/span><\/p>\nHow easy is it for them to find you and purchase what you sell? What are the quality of your goods and services like and how can you better improve them for your customers? Are there any known issues that need to be dealt with that your customers have been highlighting to you? Out of all the communications you receive from customers, how many of them are complaints? And is there anything that you can do to reduce the amount of them that you receive? You should also focus on the positive feedback received from your customers too, for example, what is working? What have they told you they like about our business? Is there a trend in what all customers feedback to you, and how can you keep this going?<\/span>\u00a0<\/span><\/p>\n