TikTok Marketing Trends 2023 | Checkout The Latest Tiktok Marketing Trends Now
TikTok is one of the fastest-growing social media platforms in recent years, a multi-functional platform for video creation, community building, and influencer marketing — just to name a few. Staying ahead of the curve, this short-form video platform is constantly implementing new features and functionality — and ever more brands are jumping on the bandwagon.
Using videos on TikTok as a part of your marketing strategy is a smart move and by keeping up with the newest TikTok marketing trends, your brand can see rapid growth and continuous success. Let’s take a look at what TikTok is doing this year to improve the user experience for both viewers and content creators.
Table of Contents
User-Generated Content (UGC)
User-generated content will become increasingly important to marketers as an authentic way to market their brands. Honesty and authenticity will feature heavily in the landscape of TikTok marketing in 2023.
User-generated content is consistently better received by social media users than traditional branded content. By encouraging UGC and leveraging it well, brands can generate hype for their products and turn customers into advocates simultaneously.
Stitch & Duets
Stitch & Duets are two TikTok features that are promising new trends for the next year. Suppose you’re not already familiar with them. In that case, Stitch allows users to take a portion of another user’s video and incorporate it into their video and Duet allows users to create a video and play it alongside an existing video.
Both require the permission of the original video’s author and are great examples of user-generated content that can both prompt tremendous engagement and help older videos gain exposure.
In the past, TikTok relied heavily on hashtags for viewers to find the most relevant videos for their search queries. While hashtags are still popular and widely used, TikTok is expanding its search capabilities with TikTok SEO (Search Engine Optimization).
Content creators are now able to search for widely asked questions in their niche (Answer the Public) and by offering answers in long-form captions, their videos will show up in TikTok searches by users in much the same way as people search on Google.
In 2023, eMarketer estimates that ad spending on TikTok will reach $8.75 billion, a huge leap over the $6 billion in 2022. It’s also predicted that TikTok will raise its advertising rates over the next year or so in response to the growing demand. That’s why it’s a good idea to get started now and take advantage of the lower rates while you can.
TikTok uses an intelligent algorithm to determine what videos it suggests to viewers. It’s incredibly accurate and makes it easier for both traditional paid ads and influencer marketing content to reach its intended audience.
Types of TikTok Ads
If you spend a lot of time on TikTok, you may have noticed the two types of ads that pop up on the platform. The first type includes traditional ads, which tend to be well-produced and very obvious advertisements.
The second type of ad on TikTok is one that is harder to detect. It could be content from your favorite TikTok personality and you may not even realize it’s an ad. These videos are user-created, filmed on a smartphone, and use transition sounds and clever techniques that make them hardly distinguishable from regular TikTok content. This type is much more popular, especially among Gen Z viewers, and will be more valuable for your brand in the long run.
Influencer Partnerships are on the Rise
To advertise your brand on TikTok using the second method, brands can partner with big-name influencers or even micro-influencers in specific niches on the platform. With the increased number of users on TikTok, the number of influencers has grown as well. This means there is a wide variety of influencers to choose from when brands decide to partner up.
While still a version of paid advertising, this option has a much larger ROI for several reasons. The number one reason, however, is that influencer-created content is much more authentic messages that your audience can relate to, and authenticity matters to today’s consumers.
TikTok is constantly updating its capabilities and expanding its functionality to help businesses succeed. The 2022 updates like Creative Center and a WooCommerce integration will enable brands to stay on top of the latest trends, sync products, and track data in a much more user-friendly way.