| Best Time to Post on Twitter |
Twitter is a free social networking microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices. Tweets and replies to tweets can be sent by cell phone text message, desktop client, or by posting at the Twitter.com website.
If you are someone who wants to know more about when to post on Twitter and what is the best time to post on Twitter. Then, in this article, I have explained that what is the best to post on Twitter for social media influencers.
“Check out the Best Time To Post on Twitter”
Why does posting at the right time matter?
Because of the recent update in the Twitter algorithms, the chronological feed is back in the game again, making your posts’ timing more crucial than ever before.
Since 2016, Twitter has also been running its feeds, just like other social media platforms, on an engagement or popularity basis and not on reverse-chronology. But now, citing users’ feedback, Twitter allows people to switch their feeds from “Top-ranked tweets” to “Latest post tweets” in a click.
But hold on! What does this even imply? A reverse-chronological feed means Twitter users see a tweet as they are being posted. But here’s the catch! As time passes, more recent tweets would replace these on the top of the feed. And that is why you need to publish your tweet when most of your audience is online or schedule it at the right time.
So let’s jump on to find out the best time to post on Twitter that will help you achieve your Twitter marketing goals faster.
What is the best time to post on Twitter for engagement?
As per current Twitter algorithms, tweet rankings do depend on engagement.
When posting on Twitter, all brands have a common goal in mind. And that is, to connect with their audience. The audience engages with your Twitter post by liking, retweeting, sharing, and commenting on the tweet.
Now creating an engaging Twitter post takes a considerable amount of effort. To stand out among all other brands’ tweets, you have to be creative, thoughtful, and in harmony with your brand’s tone.
So after putting in all that effort, it would be demotivating if you could not get any engagement just because it was posted at a time when your audience was not there for engagement. Here are some general posting patterns for your aid.
- On average, tweets posted between 2 to 3 am receive the most engagement.
- The least amount of engagement happens during the work hours, i.e., 9 to 5 pm.
- The highest number of retweets and favorites happens between 8 pm and 11 pm.
Related Reads: 21+ Best Time to Post on TikTok For More Likes
How to find your best time to post on Twitter?
So now that we have gone over the basic timelines you can use to strengthen your Twitter marketing strategy, let’s find the best time to post specifically for your brand. You can use two strategies to derive them.
Strategy: Dig into your Twitter Analytics to find the best time to post
Twitter Analytics gives you a complete overview of your Tweet impressions, profile visits, and other engagement factors.
Moreover, you can use Twitter Analytics to track your progress over time and make new posting strategies along the way. To make it easier, you can use free Twitter analytics tools to give you an overview of your Twitter profile.
Let’s get started. Go to the analytics section of your Twitter account to get a complete overview of your account’s engagement in the past month.
Under the “Tweets” section, you get complete information about your tweet activity. In the top right corner, you can choose how far back you want to see the activity data of your tweets.
End of the line:
In the above article, I have mentioned the best time to post on Twitter with some additional strategies to get more engagement on Twitter. If you find this article helpful and if it helps you in any way then please comment and tell us about the article and also comment about how we can improve in our future articles.