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Posting the best picture on Instagram is not good enough if you are looking to engage more likes on Instagram. Do you know the best time to post on Instagram? Yes, there is the best time to post, mid-day and mid-week are the best times for Instagram followers to engage with content, according to our findings. Taking a break from school or work to make time for some social media scrolling makes sense to us.

When it comes to social media, weekends are the worst days to post because they don’t get much attention. We think it’s because people are actually out and about instead of glued to their phones.

Do you intend to update more frequently than once each week? You can use this guide for the Best time to post on Instagram On Sunday. Don’t worry if you’re not sure when to publish on Instagram. When you first sign up for an Instagram account,  If you don’t have then log in an Instagram Account, you won’t have access to this information because Instagram doesn’t make it freely available to all its users.

For the sake of your convenience, we’ve broken down the best times to post on Instagram into numerous categories so that you don’t have to do the legwork. There you have it, folks!

What Is The Best Time To Post On Instagram For Likes And Exposure?

best time to post on instagram

On Sundays, the ideal hours for Instagram posts are from 9 a.m. to 4 p.m. In contrast to other days of the week, Instagram interaction levels are lowest on Sundays. If you want your Instagram post to get the attention it deserves, Sunday is the worst day of the week to publish. Posting on Instagram on Sunday between the hours of 6 pm and 8 am is the worst time of day.


Posting On Instagram During Weekends

To get the most out of your Instagram account if you’re just getting started, post during these peak hours. As your account expands, we suggest adjusting your posting frequency to match the habits of your target audience.

Monday12:00 PM
Tuesday9:00 AM
Wednesday11:00 AM
Thursday11:00 AM
Friday2:00 PM
Saturday9:00 AM


  • Best Time to Post on Monday for Maximum Reach

On Mondays, 12:00 PM is the ideal time to post to Instagram. The majority of Instagrammers appear to prefer a strong start to their workweek. They turn to Instagram for a break around midday.

  • Best Time to Post on Tuesday for Maximum Reach

On Tuesdays, 9:00 a.m. is the optimal time to post on Instagram. Participation is also high in the early morning, between 8 and 10 a.m., although it reaches its pinnacle at around 9 a.m.

  • Best Time to Post on Wednesday for Maximum Reach

On Wednesdays, 11:00 a.m. is the ideal time to post on Instagram. Wednesday is also the day of the week when most social media profiles get the most activity.

  • Best Time to Post on Thursday for Maximum Reach

On Thursdays, 12:00 PM is the optimum time to post to Instagram. On any workday, the time period from 11:00 a.m. to 2:00 p.m. is ideal for peak activity.

  • Best Time to Post on Friday for Maximum Reach

This time of day is the greatest for Instagram posts on Friday. From 7 a.m. to 2 p.m. on Fridays, I’m always available to help out.

  • Best Time to Post on Saturday for Maximum Reach

When it comes to posting on Instagram, Saturday mornings are the optimum time to do it at 9:00 a.m. Grab people’s attention before they get distracted by their weekend plans offline!

Also read: How To Report Someone On Instagram (2022) | Step By Step Guide


Posting on Instagram At The Right Time Of Day Is Essential For Social Media Stars.

. Instagram’s peak posting hours are from 7 to 8 p.m. on Fridays and from 5 to 6 p.m. on Sundays.

. Friday is the best day to post to Instagram.

. Weekends are the absolute worst for Instagram posts.

. Instagram’s worst hours are from 5 a.m. to 9 a.m.


Best Time To Post on Instagram For Media and Entertainment Brands

. The hours between 1 and 5 p.m. on Tuesdays, from 11 a.m. on Wednesdays to 12 p.m on Thursdays are ideal for Instagram posting times.

. Tuesday is the ideal day to post to Instagram.

. Sunday is the worst day to post to Instagram.

. Awful hours to post on Instagram: 10:00 PM – 02:00 AM


 Best time to post on Instagram for IT Brands


Instagram’s busiest hours are from 11 a.m. to 12 a.m. on Mondays, 8 p.m. to 9 p.m. on Tuesdays, 12 p.m. to 1 p.m. on Thursdays, and 11 a.m. to 12 p.m. on Fridays.

.Instagram’s most effective posting day is Monday.

. Weekends are the absolute worst for Instagram posts.

. 1 AM to 7 AM is the worst time to post on Instagram.

When should travel brands post on Instagram?

. Time to publish on Instagram: Thursday, 7:00 AM to 8:00 AM, and Monday, 11:00 AM to 4:00 PM (Pacific Time).

. Thursday is the ideal day to post to Instagram.

. Weekends are the absolute worst for Instagram posts.

. 11 p.m. to 5 a.m. is the worst time to post on Instagram.

What Is The Best Time To Post Videos On Instagram?

Best Time To Post videos on instagram

When it looks like the greatest time to upload photographs and art on Instagram is during the day, videos perform better at night. Even though Instagram allows users to post videos for as little as three seconds, people still prefer to watch videos over photographs.

Instagram videos should be posted between 9 p.m. and 8 a.m. when most people are at home and have more free time. When people are taking a break from their jobs, the video gets a lot of attention. The best time to post new Instagram videos is between 11 AM and 1 PM when most people are on their lunch breaks, and 7 PM to 9 PM when most people have left work.

Also Read: How To Add Reels To Your Profile Grid After Removing 2022

Posting An Instagram Story At Best Time


When you put up a wonderful Instagram series of stories and then have to wait for others to see them, it’s quite annoying. Not to worry, your stories are probably not the only ones causing people to change their minds. As a possible alternative, it may be the time of day that you choose to post.

Instagram stories have up to three times the engagement of standard posts, which is worth noting. You can use stories to your advantage as a brand owner. It’s a given that knowing your audience and their social habits will lead to the best potential story engagement. You’ll get the most views in the early morning and late afternoon, as well as at lunch and your breaks.

During the weekend, Instagram users are more likely to publish their own stories, but they are less likely to follow other users. Because most of them are away on the weekends, the platform generates a large number of stories, with only a handful receiving views.

In order to get more views, post tales during the weekday, preferably around lunch. The 15-second length of an Instagram story makes it a visual feast for the eyes when you’re taking a break.

Also read: How To Add Music To Multiple Instagram Stories in 8 Steps (2022)

Here are a few pointers on when to post on Instagram right now.

Make a list of your most popular posts. Determine whether your goal is brand exposure or engagement before deciding on a strategy. Depending on your goals, you may take a different method to schedule your Instagram posts.

Which of your earlier blogs has garnered the most engagement? When did you put these up on the internet? Are these posts different from the ones that are getting a lot of attention? When it comes to your most popular content, what are the analytics saying?

Your own Instagram data and analytics are the most reliable sources of information in this situation. Analytical instruments aren’t created equal. Some social media management tools can save you from having to do a lot of data processing.

Also read: How To See Who Shared Your Instagram Post 2022 [The Right Way]


Best Time to Post On Instagram For Maximum Exposure

As I mentioned above the best time to post on Instagram, but from those which of them is the best for maximum exposure and engagement. Just have a look at the timings given below.

– The best times are Tuesdays from 1 to 5 p.m., Wednesdays from 11 a.m., and Thursdays from 8 a.m. to 9 a.m
– The best days are Tuesday, Wednesday, and Thursday.
– The worst day is Sunday.

 Wrapping Up!

Having a general set of rules to follow can aid in the discovery of your material. Nevertheless, if you want to remain at the top and become a thought leader in your field, you’ll need a customized Instagram marketing plan. Data on your target audience is necessary. We have mentioned above the Best time to post on Instagram. 

We really hope you will like this article. Don’t forget to share your opinions with us. Till then stay safe and healthy.

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