Who would have thought that a day would come when we had to think before clicking a photo? That was a world without social media. Now we need to check for the best time to post on Instagram before we post if we need our posts to reach a wider audience.
Since the evolution of the internet, it has been used as a business tool and slowly every aspect of the world wide web was included in this mission. When social media was introduced and when people saw how powerful it can be to make money if used correctly, they started engaging in apps and sites to promote their products and services.
It is said that timing is everything so if you happen to know the right time to upload your content, it can reach many more people than you would expect. Having said that, the best time to post on Instagram depends on certain factors like the day you post and what time on that day is perfect, and which type of content are you posting. Keep reading to know more.
The Best Time To Post On Instagram
Knowing the best time to post on Instagram comes in handy if you are a content creator or an influencer. That is because all these people do is post for others and what is the point of posting great content if it doesn’t reach its targeted audience on time?
If you are running a website then to gain traffic you will write the correct keywords, keep an eye on the analytics, and above all create great content. Similarly, if you are using social media apps like Instagram, apart from using hashtags and checking the algorithm you need to know the best time to post on Instagram because it will help you spread your content at the right time to your audience.
The best time to post on Instagram is dependent on many factors which include your industry, type of product/service, and target audience. But there are some practices that can be followed by everyone that help marketers earn profits.
You must already be well-versed in the concept of the Instagram algorithm, if you are a content creator then this algorithm has to be your best friend. One of the factors considered by the might algorithm is to upload posts when your followers are online.
This will make your post appear at the top of their feed as it will be a new post. This is the best technique to get your content noticed. To give you more perspective we have compiled a list to determine the best time to post on Instagram based on the days of the week and the time period on that day.
Best Time To Post On Instagram on Monday
If you want to upload a post on Monday then the best time to do so is 12:00 pm. Monday is the first day of the week and the busiest day, so by lunchtime, they take a break for leisure activities like scrolling Instagram.
Best Time To Post On Instagram on Tuesday
On a Tuesday the best time is 9:00 am, the engagement starts around 8:00 am and reaches its peak around 9:00 am.
Best Time To Post On Instagram on Wednesday
If it’s a Wednesday then upload your posts around 11:00 am. Wednesday is also considered to be the best day to post on Instagram.
Best Time To Post On Instagram on Thursday
If you want to upload a post on a Thursday then do it around 12:00 pm. In fact, the best time to post on Instagram is between 11:00 am to 2:00 pm because it has the highest engagement then.
Best Time To Post On Instagram on Friday
For Friday, you can post on Instagram at any time between 7:00 am to 2:00 pm but if you want accurate and instant results then do it dot at 2:00 pm.
Best Time To Post On Instagram on Saturday
On a Saturday, 9:00 am is the best time because it’s the weekend and the minute people open their eyes they like to scroll through Instagram. So grab their attention the minute they start their day.
Best Time To Post On Instagram on Sunday
Finally, on a Sunday the best time to post on Instagram is 7:00 pm. Because it’s the weekend the engagement is pretty high throughout the day and is steady from 12:00 pm to 8:00 pm. It’s the time people are the most active.
What Is The Worst Time To Post On Instagram?
Now, that we told you about the best time to post on Instagram you should also know about the worst times to post so that you avoid these times.
Monday – 2:00 pm
Tuesday – 1:00 pm
Wednesday – 10:00 am
Thursday – 11:00 pm
Friday – 9:00 am
Saturday – 8:00 pm
Sunday – 4:00 pm
What Is The Best Time To Post On Instagram By Location?
Another important point to consider while determining the best time to post on Instagram is to consider the area where you live in. Because the US has different time zones it is important to keep track of each zone to cater to the audience living there.
US and Canada (Western): 12:00 am – 6:00 am
US and Canada (Central): 6:00 am – 8:00 am
US and Canada (Eastern): 4:00 am – 9: 00 pm
South America: 4:00 pm
United Kingdom: 4:00 am – 6:00 am
West Europe: 6:00 pm – 8:00 pm
East Europe: 5:00 am – 7:00 am
Africa: 6:00 am
South Asia and Middle East: 3:00 am
East Asia and Southeast Asia: 11:00 pm – 4:00 am
Australia/Asia: 11:00 pm – 2:00 am
Tips To Find The Best Time To Post On Instagram
If you are an aspiring content creator or already post content on Instagram but don’t get enough engagement then try to find the best time to post on Instagram and follow these tips to gain more traffic and become an Instagram star.
- Review your most successful posts to understand which posts of yours get the most traffic.
- Check the time when your audience is most online and post your content around that time.
- Keep an eye out for your competitors to see if they are copying any of your styles, also always avoid posting your content at the time your competitor.
- If you have an audience all around the world then choose a time to post that tries to cater to all of them.
- Constantly monitor your success to upgrade your performance.
- Post consistently, don’t post and go out of the radar for months only to resurface after many moons. You will lose your audience like that.
It is rightly said that timing is key and your success or failure as a content creator on Instagram will be defined by how well you time upload your content. So make sure to know the best time to post on Instagram if you want to become successful on the platform and eventually become a social media star.
Frequently Asked Questions-
Q1. What is the best time to post on Instagram if you want to post reels?
Ans. The best time to post on Instagram if you want to post reels is either between 8:00 am to 12:00 pm or between 4:00 pm to 5:00 pm on weekdays.
Q2. How much time does a person spend on Instagram in one sitting?
Ans. On average, a person checks the app at least once a day and if they open Instagram they spend around 6 minutes and 35 seconds on the app.
Q3. Which is the best day to post on Instagram?
Ans. The best day to post on Instagram is considered to be Wednesday.