Before we talk about reaching your targeted audience online to increase your eCommerce sales, it’s essential to first understand what a target audience is. It is basically a group of consumers, characterized by demographics or behavior, that you need to keep an eye on. For example, a group of young customers aged between 18 to 30.
For Facebook, the highest target audience percentage is 84% for people aged between 25 to 30. The target audiences can greatly influence your marketing strategies and have a big say in your sales and revenues.
If you wish to connect with your audience online, here are a few tips and tricks that can help.
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1. Use Google Analytics
Google Analytics is one of the best tools for any entrepreneur to figure out the market trends in their niche. It is a highly expansive tool and can give you key insights, such as demographic details, about your audience and their interests.
With Google Analytics, you can check your website insights according to different criteria like age, gender, and location.
On the dashboard, you will find graphs and pie charts related to these so that you have an idea about whom to target and how to approach them. Moreover, you can even see who is visiting your website and how frequently through excellent visual data.
2. Contact influencers
In today’s world of Instagram and Youtube, we all love watching famous bloggers or influencers trying and testing out products. In fact, many say that influencers have become more popular than celebrities!
To make the most of this, try to connect with influencers so that you can reach out to your target audience online. Influencer marketing has become a top priority for many marketers online, where they connect with them and ask them to post their products and reviews online.
You can send an influencer a PR package and ask them to tag you when they post about it on popular social media platforms. However, determining the ROI through influencer marketing can be a little difficult.
3. Check your website performance
Monitor your best and worst performance on your website to get a thorough understanding of how it is doing. Just as it is important to look at the positive outcomes, it is equally necessary to look at the negative aspects.
This way, you will understand where to improve and which products to redesign. Your website is the introduction for your company to hundreds of people and if it doesn’t perform well, you have to take immediate measures to change the situation. Look at which posts or products are captivating your audience the most and highlight them.
For example, if a certain blog about one product has become popular with the audience, use it to spring up your social media platforms.
4. Invest in SEO
SEO or Search Engine Optimization is another very important factor for any online business. It involves targeting keywords and understanding which keywords or phrases are used by customers the most.
For example, if your brand sells clothes, you have to conduct an SEO search and see which results come up when someone types in “clothing brands for my daughter”. The better your SEO ranking is, the faster you will appear on the search results of web pages.
In order to understand SEO marketing tactics well, contact a reputed SEO agency like https://studiohawk.com.au/seo-services/. Studiohawk’s SEO strategies have helped many brands come into the limelight, so do try it out.
5. Go for referral marketing
Referral marketing has become another popular tool for business people nowadays. Many businesses use a referral system where they harness the power of their own customer base to widen the audience.
You can simply give a referral code to your existing customer and ask them to share that code with another potential customer.
Offer both parties some discount so that, this way, your brand becomes known to more people. One of the best things about referral marketing is that you have to invest very little but the returns are quite large, provided you do it intelligently.
Over to you…
It is imperative to connect to your target audience online in order to improve your business. So try to think of unique and quirky ways to do it. The more creative your ways are, the more people will be interested in your company. For expert guidance on online marketing tactics and analytics, get in touch with Studiohawk’s professionals today.